jack-of-all-trades | master-of-few
Smart practices use social media to boost SEO, attract new patients, increase case acceptance, raise top-of-mind awareness and decrease attrition. My Social Practice provides affordable social media marketing content, strategy and support to dental, orthodontic, and eye care practices worldwide.
The BYU Marriott School MBA program is addressing corporate demand for digital-marketing-savvy graduates. It’s no longer enough for MBA students to simply be aware of digital marketing. They must have a contextual understanding and be able to transfer this knowledge into effective marketing strategy. Learn more about > MBA693r Digital Marketing.
Often, without an outsider’s perspective and guidance, one of the greatest contributing factors to many companies’ ineffective marketing is their preoccupation with execution at the expense of clear, compelling, value-driven messaging.
As an award-winning copywriter, designer, and former ad agency Creative Director I have a rich, 25-year background in all aspects of the creative process. I’ve also taught advertising classes and worked with students at BYU’s AdLab—a professionally mentored, student-run ad agency.
I’m often asked to address business, education and healthcare groups about social media and creativity. I tailor presentations to fit event objectives and audience needs. One of the most-asked-for presentations this year has been “The 5 Things Every Practice Should Know About Social Media Marketing”, based on the ebook by that same title. I’ve also authored over 200 articles about social media marketing, blogging, and creativity.