In 2002, I cofounded Sum Media with my friend Brad Stewart.

We believed that crappy marketing compromised perceptions about dentistry. We were passionately committed to reversing that trend through compelling messaging and thoughtful imagery—effectively executed through sound marketing principles.

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Dental Marketing & Branding Basics

Some of Brad Stewart’s and my best thinking about dental marketing went into this ebook. Nearly a decade has passed since we wrote it, but many of the principles are timeless and still have relevant application. Some of our thinking at Sum Media morphed into support for various parts of My Social Practice’s value proposition and services.